Essentials | Use Case Back To School SARAH WHITAKER Owner & Client Success Manager Williams Advertising Company PPAI 779854, Standard-Base Hopkinsville, Kentucky Holmes faithfully uses apparel for back-toschool promos. “New kids at school (or new sizes of kids as they grow!) need new clothes for the school year, and it makes a great fundraiser for the school,” she says. “We’ve worked with PTOs and sports groups within the schools to make suggestions, design and produce apparel the kids love to wear – even getting student input in the designs and styles to make it the most successful.” This silky smooth Unisex Tri-Blend T-Shirt provides comfortable stretch and a relaxed drape in a classic fit. Available in 24 colors and sizes XS-3X. Next Level Apparel / PPAI 272027, Standard-Plus nextlevelapparel.com Bring a modern color palette to school apparel with this Midweight Pigment-Dyed Hooded Sweatshirt. The classic-fitting hoodie is made of a ring-spun cotton/polyester blend in a facility that is WRAP certified and meets OEKO-Tex Standard 100. Available in 17 colors and sizes XS-3X. S&S Activewear / PPAI 256121, Platinum ssactivewear.com Distributors share their favorite products for back to school promo, including pieces from successful projects, products they’d like to try, and those they like to recommend to clients. Compiled by Rachel Zoch 18 • JULY 2024 • PPAI
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