The State Of Hiring In Promo | Must Read reducing time to hire, cost per hire, etc.,” Rath says. “Digitalization of processes helps free up capacity of HR professionals to focus on and perform value-added activities, such as relationship management and data-driven decision-making to remain competitive in the market.” Rath urges promo firms to use artificial intelligence in the hiring process to help identify potential hires, as the technology analyzes historical data, relevant skills, experience and job descriptions to recommend top applicants. “AI helps augment our HR roles, enabling staff to focus on strategic activities wherein human decision-making and engagement is required,” Rath says. Corrigan and Auping are news editors at PPAI. FIGURE 4: PPAI 100 Distributors’ Future Of Work Strategies Enhancing Digital Transformation Initiatives Fostering a Culture of Innovation and Flexibility Strenthening Remote Work Infrasructure Investing in Employee Training and Development Other 75% 80% 26% 90% 5% FIGURE 5: PPAI 100 Suppliers’ Future Of Work Strategies Enhancing Digital Transformation Initiatives Fostering a Culture of Innovation and Flexibility Strenthening Remote Work Infrasructure Investing in Employee Training and Development Other 89% 26% 81% 59% 4% Digital transformation can streamline hiring, workforce administration, training and both candidate and employee engagement. PPAI • JUNE 2024 • 85
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