Must Read | The State Of Hiring In Promo BeeBright / limeart / Shutterstock.com Hiring Right Now PPAI 100 firms report their biggest talent acquisition challenges, most popular recruitment channels and future of work strategies. By John Corrigan & Jonny Auping The tight labor market that the promotional products industry experienced in the immediate aftermath of COVID-19 has seemingly softened for some firms and remained arduous for others. In a survey of 2023 PPAI 100 distributors and suppliers, the top hiring challenges cited represent a three-pronged set of obstacles that drive home the importance of employee retention. In many cases, keeping good employees happy is more desirable than facing the labor market. 76 • JUNE 2024 • PPAI
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