4 From PPAI A Learning Opportunity 9 Creative Calendar Essentials 12 Good Taste Specialty Snacks 16 In Style Fan Gear 20 Use Case Party On! Voices 28 Innovation How PPAI Chose And Implemented Its New ERP System 30 Your Business Making The List 32 Responsibility LCAs: One Ring To Rule Them All Must Read 70 Promotional Products Work From Impulse To Impact Community 88 Buzzworthy 90 Book Club 93 PPPC Communiqué 95 Inside PPAI 97 New Members 103 Datebook 108 Perfect Promo CONTENTS 06.24 VOLUME 48, ISSUE 05 Hiring Right Now PPAI 100 firms report their biggest talent acquisition challenges, most popular recruitment channels and future of work strategies. 76 Worlds Together Two European PPAI members model the partnerships toward sustainability that will be needed to lead our industry through global challenges. 52 Pride Before Destruction A leader in responsibility, PCNA has shown rare willingness to be in front of the changes our industry must make for long-term success. 36 2024 76 36 & 52 PPAI • JUNE 2024 • 3
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