IDEAS TO ADVANCE THE MARKETPLACE Voices 06.24 Romolo Tavani / Shutterstock.com NextMarsMedia/ beboy / Shutterstock.com RESPONSIBILITY LCAs: One Ring To Rule Them All Taking a page out of J.R.R. Tolkien’s opus, we can use The Lord of The Rings to describe one of the most powerful tools in sustainable business practices. page 32 INNOVATION p. 28 YOUR BUSINESS p. 30 PPAI • JUNE 2024 • 27
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