PPAI Magazine June 2024

The company’s curated kits contain brandable hard goods in addition to food products that meet specific criteria like gluten-free, kosher or organic. You can also build your own kit with the treats of your choice – or even buy them in bulk. “We have had countless requests for bulk organic dried fruit and gluten-free snacks to fit the needs of the recipients,” adds Lateur. Margaret Dengler, director of marketing for Midnite Snax, says her company added gluten-free options to its catalog in 2020, as they were in high demand during the depths of the pandemic. Demand remains strong, she says, so the company added a gluten-free sugar cookie to its product line last year, as well as a nutfree trail mix, another common request. “In fact, we will be announcing our partnership with a well-known retail brand that specializes in gluten-free bakery items in the next few weeks,” adds Dengler. David Miller, president of NC Custom, the No. 71 supplier in the 2024 PPAI 100, says he hasn’t seen as much demand for organic or gluten-free items, but he says his company does field requests for nut-free and kosher treats, and its facility is kosher certified, “so any of our custommolded chocolate offerings, mints, etc. can be selected as kosher options.” Here are just a few of the options for allergy-friendly treats in promo. The Outside the Lines Kit features an assortment of snacks like organic dried pineapple and an all-natural granola bar that meet various allergy-friendly, organic and non-GMO criteria, so there’s bound to be at least one treat suitable for any recipient. “This was requested as an employee celebration for a workforce that had varying dietary restrictions and needs, and as a healthy alternative to candy and other highly processed foods,” says Lateur. The kit comes in a customizable box with a personalized 3-in-1 phone/tablet/pen holder. HPG / PPAI 110772, Platinum / hpgbrands.com/batch The In A Cinch Desk Drop Kit was selected for a corporate employee recognition campaign in which organic food was a key request. “The client wanted to give their employees a ‘better,’ more nutritional snack,” says Lateur. Goodies including organic non-GMO popcorn, tropical punch-flavored lip balm, a customizable pen made from recycled plastic and a personalized note card come packaged inside a brandable drawstring jute bag. HPG / PPAI 110772, Platinum / hpgbrands.com/batch PPAI • JUNE 2024 • 13 Good Taste | Essentials

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