Plateresca / Melica / Shutterstock.com Specialty Snacks What promo options are available if you’re looking for organic treats or goodies that are allergy-friendly, like gluten-free or nut-free? By Rachel Zoch THE BEST PROMO PRODUCTS are the ones that are kept – or, in the case of food and drink, enjoyed and shared. But food allergies, estimated to affect 1 in 13 children and up to 1 in 10 adults, can make a food gift less than welcome. Everyone loves getting a treat, but it’s frustrating to be left out – and a bad impression is the last thing any promo pro wants to make. The good news is, if you’re working with a client whose promo audience includes children (like a school or daycare) or a specific group that needs allergy-friendly food items, promo suppliers have you covered. “We actually do get requests for organic and allergy-sensitive food quite frequently,” says Nick Lateur, brand director for HPG, the No. 6 supplier in the 2024 PPAI 100, which offers a variety of such treats under its Batch & Bodega umbrella. “Glutenfree is the No. 1 dietary/allergy request. Organic is high on the list, too.” Essentials | Good Taste 12 • JUNE 2024 • PPAI
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