Community | Book Club Find Your Path With You Are A Badass By Jessica GibbonsRauch, MBA, CAS IT MIGHT BE a little bit of a curve ball recommending what is basically a self-help book instead of a traditional business book, but Jen Sincero’s You Are A Badass: How To Stop Doubting Your Greatness And Start Living An Awesome Life holds a lot of value for promo pros. Why I chose this book: You Are A Badass is a book that I had almost forgotten about until Joelly Goodson with Genumark made it part of the central thesis of her presentation at Promotions East. I was reminded of it again at The PPAI Expo when talking to a few people who were trying to figure out the next step in their journeys. While this isn’t your typical business book, I find that it addresses some incredibly important parts of growth and, in turn, career development. I recommend it for: We have all had those moments where we felt like we weren’t quite good enough or we were struggling to move to the next step or even just forward. You Are A Badass addresses crucial obstacles that hold many of us back on career progression. When I would work with distributors and suppliers to write their LinkedIn bios, one thing that came up constantly was how rarely we recognize how cool we and our stories are. This book will really help you actualize it. Key points: One of You Are A Badass’s strengths lies in Sincero’s relatable, conversational writing style. She seamlessly blends personal anecdotes, humorous stories and practical advice, creating a refreshing and engaging read. From the very beginning, readers will find themselves nodding along, feeling as though they’re having a heart-to-heart conversation with a wise and witty friend. I actually listened to this via Audible and found the narration even more connecting. The book is divided into manageable chapters, each addressing specific aspects of personal development. Sincero covers topics such as identifying and changing negative thought patterns, setting goals that align with one’s passions and cultivating a mindset of gratitude. Throughout the book, she advocates for the power of positive thinking and the law of attraction, encouraging readers to visualize their goals and manifest their desires. • Embrace Your Inner Power: Sincero encourages readers to recognize and embrace their inner power. She believes everyone can change their life by tapping into their own greatness. • Overcome Self-Limiting Beliefs: The book emphasizes the importance of identifying and overcoming self-limiting beliefs. Sincero encourages readers to challenge negative thoughts and replace them with positive affirmations. I know imposter syndrome is something that I battle often, and it was very clearly addressed. • Set And Achieve Goals: Goal setting is a central theme in the book. Sincero emphasizes the importance of setting clear, specific and achievable goals and taking consistent action toward them. • Cultivate A Positive Mindset: The book Title: You Are A Badass: How To Stop Doubting Your Greatness And Start Living An Awesome Life Author: Jen Sincero 80 • MARCH 2024 • PPAI
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