of promotional items for this demographic. There are plenty of opportunities for promo firms to capitalize on the NFT trend. Although more than half (55%) of Gen Z consumers have expressed interest in receiving digital promotional products, only a little more than a third (34%) have received such items (see Fig. 5). “In the realm of digital innovation, promotional products like NFTs are rapidly emerging as key tools to engage the Gen Z market,” Bhat says. “Forward-looking brands should seize this opportunity to integrate such cutting-edge digital elements, ensuring they stay relevant and appealing to this techoriented demographic.” Perhaps more than any other demographic, Gen Z values personalization: 85% compared to 39% of consumers of all ages, according to PPAI’s 2023 Holiday Gifting Survey. Incorporating customizable features, like adding names, can significantly boost the appeal and perceived value of promotional items, Bhat says. “Personalization in promotional products is a significant factor in enhancing Gen Z’s satisfaction and connection with the brand,” he says. “Brands should leverage customization options to appeal more effectively to this demographic, fostering a sense of individuality and exclusivity.” Fig. 5 | Gen Z's Experience with and Interest in NFTs 55.1% 34.2% 10.6% Unsure No Yes Must Read | Consumer Study Below EQP Table Cover Sale PPAI/582106 SAGE/50398 Economy - 6 oz. polyester as low as $115(C) Standard - 7 oz. stretch polyester as low as $126(C) Stain-Resistant - 7 oz. polyester as low as $135(C) Premium - 9 oz. soft-knit polyester as low as $156(C) Sustainable - 7 oz. eco-polyester as low as $139C) No Minimum FREE Carry Bag FREE PMS Matches 5 Fabric Choices Step 1 Choose from 4ft, 6ft or 8ft size to determine the price Step 2 Choose fitted, fitted stretch or non-fitted at no cost Step 3 Choose full, open or zipper back finish at no cost Fitted Stretch Fitted Non-Fitted FREE SETUP 72 • MARCH 2024 • PPAI
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