Consumer Study | Must Read Fig. 1 | Gen Z's Promotional Product Preferences For Promo 62.6% Apparel Fashion Accessories Hygiene & Grooming Jewelry Personal Accessories Food & Beverages Drinkware Games & Toys Bags Technology Accessories Kitchen Accessories Desk Accessories Labels Medical & Safety Automotive Accessories Dated Products Cards Office Supplies Magnets Pet Accessories Home Tools & Decor Event Accessories Recreation Travel Accessories Awards Writing Instruments Packaging Spirit Buttons & Badges 16.1% 30.5% 10.0% 37.8% 15.0% 20.5% 7.5% 52.6% 15.9% 24.4% 8.6% 30.7% 11.9% 16.9% 57.0% 16.1% 26.7% 8.8% 36.3% 12.10% 17.7% 45.5% 15.4% 23.2% 8.6% 30.5% 10.4% 16.5% G-Stock Studio/ Dean Drobot / Shutterstock.com PPAI • MARCH 2024 • 69
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