Internal Communication Programs Silver Winner INM Marketing Group INM Marketing Group worked with the Polsinelli law firm to create an internal communications program that introduced a new tagline to employees nationwide. With the primary goal of fostering enthusiasm and embracing the new tagline, INM Marketing Group employed QR codes printed on cookie canisters distributed during reveal events, offering employees a choice in their gift selection at an online shop. The program exceeded the client’s expectations with a 77% redemption rate – out of the 1,700 employees the law firm had at the time, 1,300 orders were placed. Additionally, the tagline’s launch at ice cream and cookie socials further enhanced brand visibility and employee engagement, marking the program’s success. Gold Winner Concepts & Associates Concepts & Associates transformed McGriff Insurance’s onboarding of interns and new hires through personalized welcome boxes, exceeding goals and elevating retention rates. Over a oneyear period, 334 welcome boxes were produced featuring carefully curated items – a branded journal, phone stand, water bottle, mints and playing cards – aligned with McGriff’s culture. As interns and new hires came onboard at various locations nationwide, the welcome boxes were then shipped out to their respective destinations. All 26 interns who received the boxes came onboard and seamlessly transitioned to full-time roles, showcasing the program’s achievement. Strategic supplier choices were pivotal, establishing a benchmark for fostering enduring connections and driving employee retention within McGriff. Client Programs | Must Read PPAI • MARCH 2024 • 63
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