PPAI Magazine March 2024

Client Programs | Must Read Employee Incentive & Recognition Programs Silver Winner BAMKO BAMKO spearheaded Etsy’s Seller Incentive Program, driving seller engagement in a crucial survey. Etsy aimed to incentivize valuable feedback, and BAMKO created an exclusive redemption scheme featuring an Etsy-branded mobile device holder. Carefully chosen for maximum impact, more than 7,000 kits were distributed nationwide. Every single reward was redeemed, with the program achieving a 75% redemption rate within the first 24 hours. The collected data exceeded expectations, influencing significant investments in UI and UX enhancements. BAMKO’s program not only met its goal but exceeded expectations, providing Etsy with a data-driven foundation for strategic decisions. Gold Winner HALO HALO created the Wawa President’s Club Welcome Box to augment the associated experience as Wawa’s President’s Club returned after a two-year hiatus due to the COVID-19 pandemic. The 226 President’s Club inductees were presented with an interactive congratulatory gift box. From the whimsical surprise of wind-up butterflies upon opening to the personalized video message from the CEO, every detail was thoughtfully curated, leaving a lasting impression on the recipients. The box itself included a custom polo, a canteen shaker set, a custom luggage tag with a lost-and-found feature, a bottle neck tag, rocks glasses and rum. PPAI • MARCH 2024 • 61

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