Client Branding Programs Gold Winner Brand Fuel Brand Fuel orchestrated a successful rebrand for the American Cancer Society by creating a kit, designed for the global board of directors and executive team, that included a range of branded products, including an NFCenabled water bottle that served as a donation vehicle. By adopting an “inside out” approach, Brand Fuel aimed to engage stakeholders and make them feel significant. The achievement extended beyond the $24,000 in netted donations and made a meaningful return to the community. American Cancer Society reported receiving numerous grateful messages from recipients and the online storefront Brand Fuel built to support the organization’s fundraising has driven more than $240,000 in sales since the brand reveal. Silver Winner BAMKO BAMKO orchestrated a lucrative Valentine’s Day promotion for Fancy Feast with Valentine’s Day Cuddle Kits. Targeting cat-loving customers, the promotion transformed the notion of spending Valentine’s Day alone with a cat into a heartwarming and Instagram-worthy brand building opportunity. The Cuddle Kit featured a custom cat hoodie, toys, gold embellished spoon, a cat dish, embroidered socks and an imprinted wine glass, creating a purr-fect experience aligned with Fancy Feast’s “love is in the details” branding. The campaign generated extensive media coverage, including features in People and Better Homes and Gardens. The kits sold out within hours, marking it as Fancy Feast’s most impactful promotion in nearly a decade. Client Programs | Must Read PPAI • MARCH 2024 • 57
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