Client Programs | Must Read Clever Client Programs Distributors in the promotional merchandise field help their customers meet their goals and achieve their dreams. The resourceful, creative programs and campaigns they produce are the right fit for clients’ and end users’ needs. Their work is celebrated in the 2024 PPAI Pyramid Awards, sponsored by Pacesetter. First presented in 1958, the PPAI Pyramid Awards represent the pinnacle of achievement and honor the long-standing, collaborative partnerships between the PPAI family of members that differentiate strategic promotional marketing from the buying and selling of products. The PPAI Pyramid Awards have stood the test of time and continue to advance the awareness and prestige of the industry’s talented companies and individuals. The awards recognize promotional products businesses and help shine a spotlight on the collaborative business model unique to the industry. Here, we take a closer look at 17 winning entries in this year’s competition for client programs, created between April 1, 2022, and April 1, 2023. The annual PPAI Pyramid Awards honor excellence in the promotional products industry and recognize dependable suppliers, outstanding promotions, creative campaigns and exceptional craftsmanship. Compiled by Sarah Luna Wow Design Studio / Shutterstock.com PPAI • MARCH 2024 • 53
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