4 From PPAI Transforming Membership 9 Creative Calendar Essentials 12 Use Case Stuff We Love 16 Good Taste Sugar Rush 20 In Style Head To Toe Voices 28 Responsibility Exciting Sustainability Trends From the Expo 30 Innovation Embracing Innovation 32 Your Business A Trusted, Empowered Team Can Do Great Things Must Read 36 Promotional Products Work Health And Wellness Community 76 Buzzworthy 80 Book Club 83 PPPC Communiqué 85 Inside PPAI 87 New Members 93 Datebook 98 Perfect Promo CONTENTS 03.24 VOLUME 48, ISSUE 02 Gen Z’s Appetite For Promo PPAI Research reveals young consumers’ product preferences, core values and strong desire for personalized branded merchandise. 68 Clever Client Programs The annual PPAI Pyramid Awards honor excellence in the promotional products industry and recognize dependable suppliers, outstanding promotions, creative campaigns and exceptional craftsmanship. 52 Best of The PPAI Expo 2024 Here’s a special look back at The PPAI Expo’s 21st year in Las Vegas, a rousing success for the industry’s largest and long-running trade show. 44 44 68 52 PPAI • MARCH 2024 • 3
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