Sugar Rush Sweet treats dominated distributors’ favorites among the edible items available at The PPAI Expo. By Rachel Zoch THE BEST PROMO makes lasting connections, and multi-sensory gifts like food help make memories that stick. Suppliers now offer a smorgasbord of edible (and drinkable) options, but this year, distributors were especially drawn to sweet treats on the show floor. Here are a few of their favorites: Madeline Hardy, senior account manager for Texas-based Whitestone Branding, says the chocolate-covered potato chips from Wisconsin-based Maple Ridge Farms “took the crown” as the best thing she tasted during The PPAI Expo. “The chocolate covered potato chips are the winner in my mind because of the great mix of sweet/salty, and because they are not your typical promotional snack giveaway,” Hardy says. “It also doesn’t hurt that the ladies at Maple Ridge are always an absolute delight to work with.” These Dark Chocolate Potato Chips are crispy, rippled potato chips covered in rich dark chocolate and sprinkled with pink Himalayan sea salt, made in the USA and packaged in a sustainable wooden box. Price includes your custom imprint on the lid as a firebrand or in one of four colors. Certified kosher and drop shipping available. Maple Ridge Farms / PPAI 114165, S8 mapleridge.com 16 • MARCH 2024 • PPAI Essentials | Good Taste sanjagrujic / Shutterstock.com
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