PPAI Magazine January 2024

IDEAS TO ADVANCE THE MARKETPLACE Voices 01.24 Romolo Tavani / Shutterstock.com INNOVATION INNOVATION IS A MULTIFACETED PHENOMENON page 40 SOLUTIONS p. 34 / RESPONSIBILITY p. 36 / YOUR BUSINESS p. 42 By understanding the sources of innovation, we can foster a culture that encourages creativity and problem-solving to ensure that ideas continue to flow and enrich our lives. hamza hazam / Shutterstock.com PPAI • JANUARY 2024 • 33