PPAI Magazine December 2023

The Write Choice: Picking the Perfect Pen In today’s tech-savvy world, writing by hand still holds a special place in our hearts and that of your customers. That’s why Pens continues to be a top search term when companies are looking for promotional merchandise. But, the world of pens offers a large variety of options, including ballpoint, rollerball, and gel – help your customer pick the best option for their needs with this quick guide. The perfect pen should elevate the writing experience, and choosing the correct type is only the beginning. Remember that personal preference matters, so don’t hesitate to have your clients experiment and discover the pen that feels just right in their hand. Learn more about selecting perfect pen and request samples by visiting our website: newellcustomwritinginstruments.com. Ballpoint Ballpoint pens are a common sight on office desks and in classrooms. They rely on oil-based ink and a tiny ball at the tip to transfer ink to paper. The result is a smooth, quick-drying, and versatile writing tool. 1. Quick-drying ink 2. Great for left-handers 3. Writes with precise lines. 4. Less smearing than rollerball and gel inks 5. Typically offers extended write life. Gel Gel pens combine the smoothness of rollerballs with the wide color variety of water-based or gel ink. They are great for creative tasks and writing on dark paper, thanks to their opaque gel ink. 1. Combines qualities of ballpoint and rollerball pen 2. In an idle state, ink is thick, similar to a ballpoint. 3. Once the ball begins rolling, provides a fluid writing experience like a rollerball. 4. Provides bright, vibrant, rich coloring on your page. Rollerball Rollerball pens use water-based or gel inks and a tiny ball at the tip, similar to ballpoints. The difference lies in the ink, which results in a smoother and more fluid writing experience. 1. Fluid ink takes very little effort to make the ink flow 2. Longer drying time than ballpoint 3. Provides bright, vibrant, rich coloring on your page. 4. Rollerball pens are often capped (vs. retractable) to prevent ink dry-out. InkJoy The Paper Mate® InkJoy® is ultra-smooth and never drags. These pens have comfortable rubberized grips that feel great in your hand and are available in many shades. 1. Revolutionary ink system that glides like a gel and dries like a ballpoint pen. 2. Variety of vivid, bold colors 3. Incredible smoothness right from the start

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