Community | PPPC Communiqué It’s TOPS Time Again! PPPC is kick-starting the new year across the country with TOPS+2024. By Margaret Williamson Batuszkin THE PROMOTIONAL PRODUCT PROFESSIONALS OF CANADA is going cross-country in February with TOPS+2024, its longestrunning and most successful traveling promotional trade show. The five-city tour offers the promotional industry an experience like no other, as it enables members to connect, network and do business on their own home turf in a timely and effective manner. PPPC is delighted to be featuring new locations for two of the upcoming tour stops, in Toronto and Calgary, to offer members something different and to ensure that each tour stop is housed in premium and highly accessible locations. The tour dates and locations are as follows: • Montreal – Tuesday, February 13 – Sheraton Laval Hotel, 2440 Autoroute Des Laurentides in Laval, Quebec. • Toronto – Thursday, February 15 – Hilton Toronto/Markham Suites Conference Centre & Spa (new location), 8500 Warden Ave. in Markham, Ontario. • Winnipeg – Wednesday, February 21 – RBC Convention Centre, 375 York Ave. in Winnipeg, Manitoba. • Calgary – Tuesday, February 27, 2024) – Calgary TELUS Convention Centre (new location), 136 8th Ave. SE in Calgary, Alberta. • Vancouver – Friday, March 1, 2024 – venue information coming soon. PPPC’s TOPS+2024 will feature over 80 suppliers with over 100 booths. Overall, the traveling trade show is expected to draw more than 1,500 distributors and their clients from more than 450 companies during the full tour. Suppliers have the opportunity to exhibit at select cities or throughout the full five-city tour to maximize their visibility and stand out competitively among the promo pack. Exhibiting at TOPS+ provides suppliers with a time- and cost-effective option for showcasing their wares, generating leads and doing business with a big group of clients, in one central location in just one day. Exhibitors will also be able to increase visibility by partaking in the many sponsorship, advertising, branding and product placement opportunities available to them per city or for the full five-city tour. For distributors, TOPS+ is the perfect opportunity to connect with suppliers and get up close and personal with the latest promotional products for 2024. It’s also a great way to impress and build credibility with clients by enabling them to be among the first in Canada to preview the new promotional wares and meet face to face with top suppliers. Clients will also be inspired for their next campaign or event. TOPS+ provides the ideal meeting place for Canada’s promotional professionals in to kick start the new year and set themselves up for success. It’s also a fun way to reconnect while also meeting new contacts. Williamson Batuszkin is PPPC’s marketing and communications manager. 84 • DECEMBER 2023 • PPAI
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