Buzzworthy | Community 3. Hot Girl Homecoming School spirit also runs high with Flamin’ Hot Cheetos, which enlisted Megan Thee Stallion for a cheeky campaign promoting fictional “Flamin’ Hot University” – FU for short – launched in time for homecoming season. The campaign plays on the rapper’s “Hot Girl” persona and includes special product packaging, online content and a streetwear collection by designer Melody Ehsani that has already raised and awarded more than $175,000 in scholarships at her alma mater, Texas Southern University. 5. Ryan Reynolds & Rob McElhenney & Wrexham AFC Speaking of Canadians, affable Canadian actor Ryan Reynolds teamed up with his buddy Rob McElhenney and bought Wrexham Football Club in Wales, boosting interest in the third oldest (and let’s say not the winningest) team in the world. The Red Dragons’ fortunes on the pitch have improved a bit since the two actors took ownership in 2020, but as British GQ put it, the infusion of Hollywood star power (including a docuseries) has made Wrexham merch “go boom,” with a 600% boost in sales of jerseys, hats and more. GQ predicts the Wrexham AFC gear will become iconic, because “good merch can make a menswear brand of an ailing football team.” 4. The Hoodie That’s a Hand Towel SkipTheDishes, an online food delivery service headquartered in Winnipeg, Manitoba, introduced the GameTime Tarp, a pullover garment the company describes as the “latest evolution of wearable tech designed for your messiest eats.” The oversized unisex hoodie in the brand’s bright orange features a towel-lined front pocket for easy hand wiping. Available via exclusive contest just in time for the start of hockey season – and modeled by Leon Draisaitl of the Edmonton Oilers and Olympic hockey champion Marie-Philip Poulin – the GameTime Tarp is a companion to the company’s 2021 “Playoff Pants” giveaway. Both garments were designed by Canadian fashion designer Izzy Camilleri. Images courtesy of melodyehsani.com Image courtesy of shop.wrexhamafc.co.uk Image courtesy of CNW Group/SkipTheDishes PPAI • DECEMBER 2023 • 83
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