From its conception, PPAI 100 was meant to be more than just a once-a-year ranking of promo companies. It’s a roadmap for what the industry can look like and a resource for member companies to know where they stand compared to their high-performing peers. That mission, which began in June with the unveiling of the new rankings, extends beyond companies that were selected for the inaugural PPAI 100. This summer, PPAI Media asked industry distributors and suppliers of all sizes a series of questions involving key performance indicators to assess the business fundamentals and revenue growth standards within different segments of the industry. What follows is a breakdown of each benchmarking statistic, reported as the average among survey respondents. The State Of Growth 2023 PPAI research provides benchmarking on business fundamentals for distributors and suppliers of all sizes and awards high marks for growth to 20 new firms. by Jonny Auping Leaders Growth 20 23 The State of Growth 2023 | Must Read PPAI • DECEMBER 2023 • 71
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