Talking Politics At Work The line between personal and work life continues to blur – and it’s stressing people out. Research from the Society for Human Resource Management reveals that 1 in 5 U.S. workers has experienced poor treatment at work based on their political views. Nealy half of workers (45%) say they have personally had a political disagreement in the workplace, which is up from 42% in 2019. At work, branded merch like coffee mugs and pens can become contentious or unifying – it all depends on the party or candidate’s name on the promo. Must Read | Signs Of The Political Times Today’s college students are cognizant of their roommates’ political views, with nearly half (46%) saying they wouldn’t “dorm across the aisle.” The poll, conducted by Generation Lab by NBC News, also found that 53% say they probably wouldn’t or definitely wouldn’t date someone who supported the other side in 2020, and 63% would probably not or definitely not marry someone who supported the opposing candidate. Brands should pay attention to this group – college students are watching and will make decisions accordingly. Taking A Stand In Tumultuous Times It may no longer be OK for brands to stay mum on hotly contested issues. Most consumers (70%) believe brands should take a stand on key issues. But when brands champion specific causes, they also risk alienating huge swaths of people. More than half of consumers (55%) say they would boycott a brand whose stance they disagreed with. In the new year, brands should thoughtfully approach their marketing to make sure they’re sending the right message. As long as speaking out on a public issue impacts the business, many consumers (42%) agree with it. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 Made & Printed in the USA Quick Turn Arounds Low Minimums www.americanaccents.com | 888.287.7883 Scan for pricing! •Made from B-flute (1/8”) corrugated board •No die cut fees! •63 dierent sizes to choose from •Perfect for sample kits & product packaging •Self-locking & easy to assemble •Digitally printed with 4-Color process 5 piece minimums! MAILING BOXES Matching tissue paper available! 64 • DECEMBER 2023 • PPAI
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