4 From PPAI Progress Is Not The Enemy 8 Feedback Essentials 13 Creative Calendar 14 Use Case Great Give-Back 18 In Style Get On The Good Foot 24 Good Taste On The Healthier Side Voices 32 Solutions Is Talk Cheap? 34 Responsibility Be The Change 38 Innovation A Bird's-eye View Must Read 62 Promotional Products Work Create Winning Political Campaigns With Promo Community 82 Buzzworthy 84 PPPC Communiqué 87 Inside PPAI 98 New Members 103 Datebook 108 Perfect Promo CONTENTS 12.23 Their Time Is Now These young leaders have emerged as present and future dynamos in the promotional products industry. Meet the 2023 PPAI Rising Stars. 44 VOLUME 47, ISSUE 10 The State of Growth 2023 PPAI Research provides benchmarking on business fundamentals for distributors and suppliers of all sizes and awards high marks for growth to 20 new firms. 70 44 70 Leaders Growth 20 23 PPAI • DECEMBER 2023 • 3
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