Q A Distributor Asks: I landed a promo sales job with cold calling, and I’ve never done this before. Any ideas on a script? Start at the top floor of a big building and work your way down. I made 77 calls in one day. Finding someone to compete with helps. Starting with warm prospects would be ideal. Get an appointment setter. Work hard, and good luck! LESLI HERBERT COVELL Owner Proforma - Extraordinary Promotions Richmond, Texas PPAI 533771, D1 The line I have used for years is, “Are you 100% locked in with where you buy from now, or would you be open to a quote on your next project?” MICK SPRINKLE Owner LeadDogs Clermont, Florida PPAI 620974, D1 Q A Distributor Asks: What sets one supplier apart from another? What is it that you look for, specifically, to continue orders with someone? Do not promise what you can’t deliver. Send the tracking number the same day it is created. Show your products at The PPAI Expo, plus your regional show. Use multi-line reps to show your products all over the USA. If you have made-in-USA products, tout that! LINDA MELLIN Owner American Printing & Promotions Eastvale, California PPAI 372619, D3 PPAI • DECEMBER 2023 • 33 Solutions | Voices
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