Indigo Photo Club / Shutterstock.com like there’s a real hole for that – there’s no real great options out there for certified nut-free or anything,” says Javier Melendez, a national account executive with Massachusetts-based distributor Walker-Clay. Melendez, who is allergic to nuts, thinks there’s significant potential in promo for the allergy-friendly food niche, even if it means sourcing a retail brand. He’s not the only one. “We are seeing more healthy and allergen-sensitive snack requests,” says Nick Lateur, director of sales for Massachusetts-based supplier HPG, which offers a “MyBatch” tool so you can build your own custom kit from their assortment of snacks and other items. Here are just a handful of the more health-conscious snack options in promo. Herbal teas are a wellness staple. Rooibos tea is free of caffeine but full of antioxidants, and drinking it may have positive effects on blood pressure and cholesterol. Send a Tea Tube with Story Booklet featuring your client’s logo and a stock or fully custom design. “They’re wildly creative people, so giving them a theme and letting them come up with copy is fun,” says Samantha Fullerton, a Canadian senior account executive with Californiabased distributor BAMKO. Available in five flavors. Le Tour de Spice / PPAI 762815, S3 / letourdespice.com Fullerton also recommends Sofia’s Cookies for bulk snacks – like the new Spicy Guac Mix, a blend of spicy peanuts, seasoned seeds, corn and guacamole crisps – that are packaged in airtight canisters that can be customized with full-color labels, including each individual recipient’s name. “They do really nice mailer boxes, and I love that you can personalize them,” she says. “They’re fabulous.” Sofia’s Cookies / PPAI 481271, S1 / sofiascookies.com PPAI • DECEMBER 2023 • 25 Good Taste | Essentials
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