Get On The Good Foot Step up your promo efforts with custom footwear, from bright logos woven into bespoke socks to one-of-a-kind shoes. By Rachel Zoch WHEN IT COMES TO APPAREL, promo has you covered from head to toe. Custom woven dress socks remain the most popular footwear with customers, but the range of brandable shoes – including name brands and high-quality dupes – is expanding. “Socks are a super inexpensive way to brand,” says Amelia Madl, PromoCorner VP of supplier sales. “The shoes are obviously a little bit more expensive. They’re custom made. You have to be more specific when you’re ordering, because everybody has a shoe size.” Cola Henderson, co-founder and operations director of MYLO Brand Studio in Omaha, Nebraska, said one of their first self-promos was handing out socks at networking events. “Socks are a lot of fun, and I think people always enjoy them and have some fun,” she says. “It’s pretty cost-effective and affordable, yet you’re still getting a really great product.” Henderson loves that socks provide a useful apparel item without having to worry about sizing. She says a fun, eye-catching design is key to keeping your branded socks on recipients’ feet (and minds), and she appreciates that suppliers are great at coming up with clever ideas. 18 • DECEMBER 2023 • PPAI Essentials | In Style
RkJQdWJsaXNoZXIy NzU4OQ==