PPAI Magazine December 2023

MEL HUBNER Director of Social Impact and Sustainability Brand Fuel PPAI 277900, D8 Raleigh, North Carolina Hubner’s favorite giveback product is the Duo Sip Tumbler from Elemental Bottles. “Elemental is a certified minority-owned brand, and they donate 3% of their annual profits to nonprofits like charity: water and Beautify Earth. I love it when drinkware companies support projects to increase access to clean, safe drinking water. It makes sense. But supporting art and creativity through Beautify Earth is very aligned with Brand Fuel’s values as well. We believe art and music can uplift communities, and it’s nice to see Elemental supporting the same cause. “The Duo Sip Tumbler is also a fantastic product. Keeping circular economy principles in mind, I really like it when products are designed for multiple purposes. The lid swap system is so simple, yet very impactful. Personally, I would love to have just a couple of my favorite tumblers and a few lids to use depending on what I’m drinking, versus several tumblers and tops.” Elemental Bottles / PPAI 770416, S1 / elementalpromo.com Cowden says she wants to try a festival-type give-back program. “I think that pulling together local celebrities and talent brings the crowds. It’s brewing in my mind, but I haven’t formulated it yet. We have suppliers that have built-in give-back programs, and I try to push my clients to those lines when it makes sense. I love seeing how our industry has seen the benefit in products tied to give-back campaigns.” This Three-Piece Disc Golf Set is perfect for fun at music festivals and parks. The set includes a short-range disc, mid-range disc and driver disc. It also includes an eco-friendly bag with adjustable straps for easy carrying on the course. PCNA partnered with 1% For The Planet to donate 1% of sales of their EcoSmart line to environmental nonprofits. PCNA / PPAI 113079, S15 / pcna.com Cowden would encourage her clients to think creatively. “In 2018, we worked with a client to raise money for a local homeless shelter. We had a great location and time of year, but it was becoming stagnant. Our team worked together to create an event that was still at the right time of year and in a great location, but added a world record to the mix. Giving went up 67%. The other ripple effect was the current record holders started competing with us, and we both increased giving and had some fun with social media. The world record was ‘The most people running a 1K in branded flip-flops.’” The Hari Mari Men’s Pier Flip Flops have memory foam for instant comfort, as well as a soft, water-resistant nubuck leather strap and firm arch support that keeps feet in proper position. The durable, crepe-textured rubber outsole is boatsafe, providing extra grip with 100% rubber traction. Hit Promo donates 5% of the profits from its AWS line to charities including Shriners, American Cancer Society, Make-a-Wish and St. Jude’s. Hit Promotional Products / PPAI 113910, S13 / hitpromo.net Essentials | Use Case 16 • DECEMBER 2023 • PPAI

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