PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED Essentials 12.23 IN STYLE GET ON THE GOOD FOOT Step up your promo efforts with custom footwear, from bright logos woven into bespoke socks to one-of-a-kind shoes. page 18 CREATIVE CALENDAR p. 13 USE CASE p. 14 GOOD TASTE p. 24 PPAI • DECEMBER 2023 • 11
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