LESS THAN ONE MONTH before the eyes of America fall upon Las Vegas for the Super Bowl, the promotional products industry will descend on the “Entertainment Capital of the World” for The PPAI Expo 2024. While the NFL’s championship game is coming to Allegiant Stadium for the first time, the longest-running and largest promo trade show comes to the Mandalay Bay Convention Center for the 21st year. Registration is now open. Always an adrenaline rush, The PPAI Expo 2024 has some exciting new features, as well as several beloved attractions returning for another year. “The power of The PPAI Expo comes from our attendees and exhibitors truly immersing themselves in the event experience,” says Ellen Tucker, CAE, MAS, vice president of revenue and expositions at PPAI. THE PPAI EXPO 2024 PREVIEW The industry’s largest and longest-running trade show returns to Las Vegas on January 15 with new features and favorite attractions. By John Corrigan PPAI • NOVEMBER 2023 • 69 The PPAI Expo Preview | Must Read
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