PPAI Magazine November 2023

Where Have All The Doctors Gone? By 2034, the United States could be short about 124,000 physicians across all specialties. Data from the Association of American Medical Colleges reveals that 83 million people already live in areas where it can be tough to find a primary care doctor. Both established and new doctors’ offices can use promo to reach out to the community. Consider sponsoring an event or holding an open house and giving logoed items to attendees. MDs and AI Artificial intelligence is on its way to many doctors’ offices, but it’s not quite accepted by all. According to Pew Research, 60% of Americans say they don’t want their doctor relying on AI to do things like diagnose diseases or recommend treatments. About 40% believe AI could reduce the number of mistakes made in medicine, but at the expense of patient-doctor relationships. Whether doctors’ offices use AI or not, promos can help humanize the visit. Logoed items like bottles of sunscreen or hand sanitizer show that doctors care and have their patients’ best interests in mind. Must Read | Consider The Patient’s Perspective Patients expect more than just quality care when it comes to their healthcare provider. Here’s what matters most, according to the Fourth Annual Benchmark Report from PatientPop: Celebrating Healthcare Professionals All Year Long Plan promos around these healthcare-related commemorations: January 25 IV Nurses Day February 3 National Women Physicians Day March 30 National Doctors Day April 24-May 1 Transplant Nurses Week May 6 National Nurses Day June 14-20 National Nursing Assistant Week July Healthy Vision Month August 6-12 National Health Center Week September 11-17 Neonatal Nurses Week October 21 Medical Assistants Recognition Day November 1-7 Medical-Surgical Nurses Week December 23-January 2 Neonatal Nurses Week 55% 62% 53% 50% 47% 41% 37% 23% 22% 36% Available appointments: Prompt response to questions/concerns: Welcoming staff: Good listening: Short wait time: Online access to health records: Flexible hours: Option to book appointments online: Option for telehealth appointment: Ability to pay online: Pick any of these priorities and build a campaign around it. Want to let patients know the office offers evening or Saturday appointments? Say so with promo. Pixfiction / Shutterstock.com 62 • NOVEMBER 2023 • PPAI