PPAI Magazine November 2023

Must Read | Elizabeth Wimbush Not long after PPAI’s first-ever director of sustainability and responsibility, Elizabeth Wimbush, began working in the promotional products industry about eight years ago, she started to see the promo world a bit like the world depicted in The Wizard of Oz, revealing its size to her a little bit more every month and introducing her to all sorts of characters. Having entered a field she had barely considered previously, the native Canadian remembers thinking, “You peel back the curtain and it’s so big, and everybody who’s in it comes from really interesting and diverse backgrounds.” A Passionate Start Elizabeth Wimbush hopes to galvanize the industry in PPAI’s newly created director of sustainability responsibility role. By Jonny Auping 40 • NOVEMBER 2023 • PPAI