PPAI Magazine October 2023

Community | Buzzworthy You Are What You Eat Fans love to show off their love for their favorite brands. Read on to see some of the latest merch drops, from milk to whiskey to granola and more. By Rachel Zoch IMAGE CREDIT: Organic Valley 1. Organic Valley Milk & More Merch The farmer-owned cooperative Organic Valley launched a line of branded merchandise to help customers who “Give a Cluck” to support its member farmers. “We wanted to create a site where people could literally wear their support on their sleeve,” said Organic Valley chief brand officer Jaclyn Cardin in a press release. The collection comprises 13 items, including T-shirts, hats, stickers and a grocery tote bag – all of which are organic or recyclable and shipped in Earth-friendly packaging, in line with the brand’s commitment to sustainability. The farm-themed graphics include slogans like “Dream Big Farm Small” and “I went organic before it was cool,” as well as chickens, cows and the company’s red barn logo. 2. Jameson x Dickies Workwear Collection The Irish distiller of Jameson whiskey partnered with American workwear brand Dickies for Crafted Together, a clothing and accessory line intended to be “a celebration of the real creator and maker communities who are inspired by their dedication to craft.” The rugged collection includes tees, jackets, overalls, beanies, ball caps and more. T-shirts feature chest and back graphics that celebrate Dickies’ Texas roots and Jameson’s barrelman mascot. The Eisenhower jackets feature an exclusive plaid print lining in Jameson’s signature colors, and the flannel shirt in the same pattern – both equipped with a hidden stash pocket designed to hold a Jameson flask – sold out within weeks. IMAGE CREDIT: Midleton Distillery Collection 88 • OCTOBER 2023 • PPAI

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