Must Read | Connecting With Would-Be Working Moms About 20% of stay-at-home moms would work if they had better access to childcare – and if they could afford that care. The cost of childcare has led to a 13% decline in moms participating in the workforce, according to a survey by the Center for American Progress. Daycare facilities can use promo to reach these mothers and highlight offerings like Mother’s Day Out programs and after-school care options. Branded items from fridge magnets to cinch bags keep a daycare’s name visible as moms go about their day. Parents Feel The Pressure Almost all (90%) of respondents in a 2023 Care.com report said they made at least one change to afford childcare last year, including: Promoting Quality Care Not all daycare facilities provide the same kind of care. In fact, less than 10% of childcare programs in the U.S. are considered “high quality.” Children who attend these programs tend to rank higher on tests of memory, language and other skills than those who attend lower-quality programs or stay home. Daycare facilities can use promo when communicating advantages like smaller adult-to-child ratios or better trained childcare providers. 1 Finding a more affordable childcare provider 31% 2 Relying on family/friends to help with childcare 27% 3 Moving closer to family 20% 4 Working multiple jobs 19% Brighten these parents’ days with promo. At daycare drop-off, surprise moms and dads with branded tumblers they can use on their morning commute. Or, treat them to logoed picture frames with a photo of their kids working on a project. A small promo gift to commemorate Mother’s Day, Father’s Day or just because can go a long way in nurturing relationships with parents. Diana Taliun / Shutterstock.com PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 888.287.7883 www.americanaccents.com Scan for more info! Made & Printed in the USA Quick Turn Arounds Low Minimums PROMO TAGS • 12 shapes to choose from • Custom shapes available • Digitally die cut; no extra fee • Digital 4-Color process imprint • 12 or 24 pt cardstock material • Multiple sizes available 50 piece minimums 76 • OCTOBER 2023 • PPAI
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