SILVER WINNER HPG PPAI 110772, S11 Braintree, Massachusetts Website: storyboard.plus/?story After the success of Catalog+ in 2020 and 2021, HPG developed Storyboard+ to enable distributors to quickly make effective sales tools themselves, customized with their client’s logo on every product they’re presenting. The tool allows distributors to upload a logo and see it rendered on hundreds of HPG products instantly. The client logo is analyzed as it is uploaded so that products closely matching the primary color can be suggested and stock art options customized. The user can select the product virtuals they like, upload their own company logo and then instantly turn the collection into a shareable storyboard, choosing what product information is visible, such as price, MOQ and SKU. The storyboards can be shared using the unbranded URL via email or social media, as well as downloaded as a PDF. Storyboard+ was launched at The PPAI Expo 2022 and saw more than 4,000 unique, instant virtual storyboards created by over 500 distributors within the first four months. Must Read | PPAI Pyramid Award in Technology 44 • OCTOBER 2023 • PPAI
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