GOLD WINNER PromoPulse PPAI 772580, A00 Gardner, Kansas Website: promopulse.io PromoPulse was created for promotional products professionals to find ideas, inspiration and information quickly and easily from suppliers, service providers, associations and thought leaders. The promo industry generates hundreds of new pieces of content daily, and PromoPulse makes it easy to search, share and save that content. Distributors can personalize their content by choosing which publishers they want to follow, and they can choose how they wish to consume the content: via app, daily email, Alexa or a searchable infinite scroll web feed. In 2021, overall usage grew 100% over the previous year, with 54,000 viewers and 52 million content impressions across the system, and PromoPulse launched an automated marketing platform to help distributors increase their sales. SILVER WINNER Gemline PPAI 113948, S11 Lawrence, Massachusetts Website: gemline.com With more and more users working remotely, Gemline works constantly to ensure that its mobile website is optimized to provide customers with a quality shopping experience to meet their needs wherever they may be. The streamlined, responsive website makes browsing on smartphones, tablets and other mobile devices easier. The mobile site features a clean, retail-inspired and customer-friendly layout that features full product descriptions, detailed decoration information and alternate product images. Gemline also enhanced and increased video content by transforming the style of product videos for a more stimulating viewer experience. A new lifestyle image library was added to the site as well to provide customers with the capability to search and download lifestyle images for use in their marketing materials. PPAI Pyramid Award in Technology | Must Read Mobile Apps/Mobile Website PPAI • OCTOBER 2023 • 41
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