Coded For Success These nine websites are the best in the industry, each earning a PPAI Pyramid Award in Technology for their creative content curation and ingenious navigation. Read how these promo pros are coding websites for success. Compiled by Kristina Valdez This year’s nine winners of the coveted PPAI Pyramid Award In Technology know it’s all about first impressions. That’s why a website that gets it right is so important. Forward-thinking, user-friendly sites generate more sales and impressions. And aesthetically pleasing company stores and websites eliminate frustration, giving clients tools and information to be successful. Inspiring solutions and new ideas, websites mark the beginning of the promo lifecycle. This year’s winners were carefully selected by a team of industry judges. PPAI’s technology competition, one of five annual Pyramid Award programs available to member companies, recognizes the most compelling and useful websites based on judges’ assessments of the use of images, content relative to the intended audience, ease of use and creative delivery. Winners are recognized in the categories of e-commerce, mobile apps/websites and web content/functionality. Must Read | PPAI Pyramid Award in Technology ArtHead / Shutterstock.com 38 • OCTOBER 2023 • PPAI
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