Promo blanks for kids are trending softer in both texture and color, but also consider patterns and other details to help your projects stand out. By Rachel Zoch SCHOOL IS BACK IN SESSION, and T-shirts for teams, events, clubs and more are a staple for promo. But what makes a great piece kids will want to wear? Suppliers say softness is the name of the game these days, whether it’s the feel of the fabric or the color palette. Ring-spun shirts and infant bodysuits with a soft hand and tear-away labels for comfort – better yet, with custom pad-printed labeling – are now the baseline expectation when it comes to promo apparel for kids. Softer colors, like pastels and earth tones, are starting to nudge out brighter Y2K hues. A key advantage of these lighter tones, also popular in retail where they are often considered neutrals, is that they are easier to decorate and often don’t require a base layer for a crisp screen print. 1. The tie-dye trend is still going strong with clothing for infants and children, and The Laughing Giraffe offers a large selection of infant pieces and toddler T-shirts in a pigment tie-dye pattern in neutral smoke or latte (both shown). These garments, made specifically for custom decoration, come in sizes newborn through youth XL. KidsBlanks By Zoë / PPAI 264463, S6 / kidsblanks.com 2. Keep the tie-dye trend rolling into the cooler months with this Youth Midweight Tie-Dye Hooded Pullover featuring a jersey-lined hood. The tie-dyeing process gives each garment unique character that kids will love. Available in six color combinations (Sunset Swirl shown) and youth sizes XS-XL. S&S Activewear / PPAI 256121, S12 / ssactivewear.com Tees (And More) For Tykes 12 • OCTOBER 2023 • PPAI Essentials | In Style
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