SILVER WINNER Opti Print and Fulfillment PPAI 113581, S1 Dallas, Texas Puerto Rican artist Bad Bunny is the most downloaded musician in the world. His debut album in 2018 is the largest selling Latin album in the world. Bad Bunny called on Opti Print and Fulfillment to create a special lenticular cover that would be given to VIPs and meet-and-greet guests – who paid upwards of $3,500 for the opportunity – at 10 of his largest concerts in 2021. The client wanted to create a memorable experience and get albums on the secondary market to drive up the frenzy for his new release. Opti Print reports 100% satisfaction and albums with unopened lenticular covers reselling for $350 to $450 to collectors. 2023 Pyramid Awards | Supplier Decorating | Must Read Customized Non-Catalog Product GOLD WINNER BAG MAKERS PPAI 111408, S10 Union, Illinois BAG MAKERS partnered with At Work Sales to create custom tote bags for Vacasa, a vacation rental management company. Vacasa needed 30,000 tote bags to give customers renting vacation properties on the Gulf Coast. The resulting smooth-laminated Therm-O Super Tote featured 80 GSM material with navy blue handles and sewn piping, plus aluminum lining for insulation, foam filler and a clear plastic bottom insert for structural support. The tote’s four-color process imprint design was created by a 6-year-old boy who composed the art from litter and plastic he combed from local beaches. The artist and his father created an organization to clean beaches and waterways, and the tote was designed to help inspire others and to connect vacation renters to the foundation’s website. PPAI • SEPTEMBER 2023 • 71
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