Consumer Survey | Must Read 68.2% 54.5% 52.8% 49.9% 49.8% 46.1% 40.2% 33.6% 26.7% 23.2% 33.6% 26.1% 23.1% 31.6% 25.6% 22.9% 31.2% 25.0% 22.1% 30.5% 24.5% 20.2% 14.3% 28.9% 23.8% 19.3% 0.8% 28.2% 23.4% 18.5% 4.7% Apparel Fashion Accessories – Hats, Scarves, Etc. Hygiene & Grooming Drinkware Personal Accessories Bags Writing Instruments Jewelry Medical & Safety Magnets Office Supplies Food & Beverages Games & Toys Kitchen Accessories Recreation Dated Products – Clocks, Calendars, Etc. Cards Automotive Accessories Desk Accessories Event Accessories – Flags, Lanyards, Etc. Home Tools & Decor Travel Accessories Technology Accessories Labels Buttons & Badges Awards Spirit – Rally Towels, Pennants, Etc. Pet Accessories Packaging Other Have never acquired a promotional product Fig. 2: Types Of Promotional Products Consumers Have Acquired In Their Lifetimes had done so in 2021. Meanwhile, 32% of consumers say they’ve been given companybranded products from their employer or an organization they belong to, nearly triple that (12%) of two years ago. “Our sales certainly support this,” says Drew Davis, owner of Denverbased distributor Specialty Incentives. “For the last two years, the business press has regularly written about the ‘war for talent’ and how competitive the human capital market has been. As employers continue to recognize, celebrate and welcome new members to their teams, branded merchandise can do all of this and more.” Apparel (e.g., shirts, polos, pants, dresses, activewear, outerwear, etc.) is the No. 1 promotional product (68.2%) that consumers have acquired in their lifetime (see Fig. 2). 75% of consumers agree that promotional products received at events make the experience more memorable. Drew Davis ivector / Anatolir / nElena Pimukova / Jovanovic Dejan / LesyaD matahiasek / svtdesign/ Victor Z / Shutterstock.com PPAI • SEPTEMBER 2023 • 55
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