PPAI • SEPTEMBER 2023 • 23 In Style | Essentials 5. This soft Unisex Quarter Zip Pullover Fleece, made of a blend of combed and ring-spun cotton and polyester, features hidden side pockets and a tearaway label for added comfort. Available in four colors (athletic heather shown) and sizes XS-5X. BELLA+CANVAS / PPAI 304892, S6 / bellacanvas.com Zoch is an associate editor at PPAI. “People are like, ‘Oh, I like that brand, but that’s too expensive,’” says Bonnet. “I do think a lot of companies miss the mark, though, when it comes to selecting the style or brand of apparel, because they focus too much on price. I think people are more brand-conscious when it comes to their winter gear than other categories.” But, he says, clients seem to better understand lately that if they want their promotions to work, quality matters. “An extremely high-quality winter apparel item can last for years and be something that your customers are actually proud of,” he says.