Siberian Art / Shutterstock.com Must Read | Poppin’ Promos In the wonderful world of pop-up stores, promos build buzz, generate excitement and boost brand awareness. By Audrey Sellers IT WON’T BE LONG before you start seeing those Halloween pop-up stores in your community. You know the ones – they appear in vacant storefronts, often before the leaves have even changed color. As stealthily and quickly as they arrive, they’re gone just a few days after jack-o’-lanterns disappear from doorsteps. 60 • JULY 2023 • PPAI
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