Voices | Innovation at some point, but the more we provide context, the sooner and more effectively we can use AI. Many salespeople make and receive calls without logging the call into a CRM. Even when they do, the reason for the call may be poorly cataloged. AI may understand a call was made, but without logging the reason along with the result of the call, the AI will be at a disadvantage. If salespeople log the reason as well as the outcome of calls today, the AI can help answer questions, such as which customers are more costly, to help you understand your true costs or identify the clients you need to provide better service to in advance. The future power of AI will be unlocked when your data can be fed into AI tools and leveraged by you. Until then, leverage the tools available to you now while improving your approach to data management. Denham is the president and CEO at PPAI. There are numerous insights that AI can give you, but unless you have good data, the insights will be limited. The more data you have, the more likely AI will give you a better answer. BUNDITINAY / GhostDesigner / Tartila / Shutterstock.com PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 888.287.7883 www.americanaccents.com Scan for more info! Made & Printed in the USA Quick Turn Arounds Low Minimums 25 PIECE MINIMUMS! GRIP-IT™ PLACEMATS Made from soft, durable triple layered PVC • 170+ stock shapes available • Custom shapes available • Digitally die cut; no extra fee • Available in 7 dierent colors • Digitally printed with 4-Color process 38 • JULY 2023 • PPAI
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