Voices | Innovation BUNDITINAY / GhostDesigner / Tartila / Shutterstock.com The True Intelligence Behind AI WHEN IT COMES TO ARTIFICIAL INTELLIGENCE, you can blame the sci-fi movies for making our imaginations run wild. Some people are downright scared of AI taking over the world and enslaving the human race; other people have wildly exaggerated the utopia that these learning programs will help us create. As with most things, the answer is surely somewhere in between. It’s true – there is some reason to fear the unknown that comes with the AI revolution we are just beginning to enter. Yet, most of us cannot Promo businesses can take steps now to be among the first to capitalize on the AI revolution. by Dale Denham, MAS+ prevent any of the significant harm that we imagine. We should be more concerned about what AI won’t do. The hype surrounding AI is nearing its peak, as the news loves to feed on both our fear and our desire to focus on something new. This creates excitement that leads to inflated expectations, quickly followed by disappointment. My suggestion for avoiding the “Trough of Disillusionment” and enjoying the benefits of AI without setting yourself up for disappointment? Focus on what you can get out of AI today, while also preparing yourself for the future. The tools already available are fascinating, but very few are operational yet that are going to dramatically change your promotional products business. Some can make your business better overall as software products build in functionality, such as SAGE adding AI to the Idea Wizard. Some AI functionality will make you more efficient by automating simple 36 • JULY 2023 • PPAI
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