PPAI Magazine July 2023

Master1305 / Shutterstock.com Creating Job Joy Happy workers have greater confidence and give more effort. Here are the do’s and don’ts for promo leaders trying to unlock higher levels of team engagement. by Lindsey Davis, MAS IF YOU’VE EVER BEEN IN A PERSONAL FUNK, you know that it makes it hard to be your best in your work. Likewise, during the times when you’ve been killing it in your promo business, you probably feel more satisfied and less anxious in other areas of your life. In an age when most professionals carry their entire job in their hip pocket, the idea of work/life balance is toast. Instead, we should focus of finding ways to create happiness that spills over into all areas of life. More than ever, our job and our joy are not only connected but intertwined. Employees want joy in their jobs for the obvious reasons – I mean, half of our waking hours during the week are spent on the clock – but also for more personal reasons, such as knowing their work has meaning. As a sales leader, I want my employees to have joy in their work because I care about them and also because job joy can ignite the two things that I believe make salespeople great: confidence and effort. Confident salespeople are better salespeople. A confident pitch inspires trust and closes more deals. But more importantly, salespeople simply aren’t as good when they aren’t confident in their company’s ability to deliver. Job joy creates a level of trust in an organization that generates confidence in its mission, its integrity and its ability to deliver. As for effort, it’s required of everyone on some level. Good salespeople put in plenty of effort. But the secret to really unlocking a person’s true potential is in inspiring discretionary effort, the level of effort people will Voices | Your Business 30 • JULY 2023 • PPAI

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