Essentials | Good Taste Promo With A Cup Of Joe Get a buzz going with coffee-themed promo and merch. By Rachel Zoch IF YOU’RE LOOKING FOR A SURE THING, it’s hard to beat coffee. An eye-popping 3 in 4 Americans drink coffee every day, and most of them are having two or more cups per day. Coffee is a great way to start a conversation, even a metaphorical one between brand and consumer, says Rebecca Klapper, manager of brand marketing and communication for Austin, Texas-based distributor Boundless. “Coffee has that pick-me-up energy,” she says. “Plus, there’s so many ways to build strong messaging around grabbing a cup of coffee with the new contact or getting the buzz and energy around a new product or an offering.” Klapper also sees having a cup of coffee becoming a self-care ritual for some. “It actually makes for a pretty strong emotional marketing piece if you think about consumer behaviors and what people are putting value into, these little rituals in their day,” she adds. Outfitting recipients for those me moments can include everything from coffee itself to drinkware that helps keep your clients’ brands in happily caffeinated hands. A great mug or tumbler also works for any other beverage. “People can use it for coffee, or if they don’t love coffee, they can use it for other drinks – hot tea, hot chocolate and all of that,” Ievgenii Meyer/ azure1 / Shutterstock.com 18 • JULY 2023 • PPAI
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