planet Earth and all of that, it’s always nice to support our American-made businesses and to support that job growth. And there are really good companies out there that are making really high-quality products, so I think whenever we can recommend an American-made item, we definitely will.” Sustainability is a stealth benefit of American-made goods that may resonate even more with your clients and their end users. Less transit time means less emissions – and potentially shorter lead times. In May, Taylor Borst, director of marketing, events and public relations for Minnesota-based distributor American Solutions for Business, did a presentation for a PromoCorner “Made in the USA” virtual show in which she highlighted the potential benefits of sourcing promo products close to home. “Ultimately, products that are sourced and shipped domestically require much less gas, much less energy to get it stateside, essentially,” she said, “so that results in a smaller carbon footprint.” American-made goods offer a higher perceived value, too. Consumer surveys show 9 of 10 consumers have a favorable view of products made in the USA and say they would feel good about wearing clothes made with U.S.- grown cotton. Borst noted that over half of American consumers feel more favorable about an organization that gives them a promo product made in the USA, especially one that’s locally sourced, so check with PPAI or your regional association for nearby suppliers. “It’s always a great message when you can say that you are supporting local,” she added, especially for distributors who are servicing small businesses with local clientele. Here are just a few of the available options for Americanmade promo apparel: 1. This Unisex Made in the USA Jersey Short Sleeve Tee checks all the boxes, with sweatshop-free and eco-friendly operations. It’s made in America from 100% Airlume combed and ring-spun cotton and available in 12 colors (red shown) and sizes XS-5X. BELLA+CANVAS / PPAI 304892, S6 bellacanvas.com PPAI • JULY 2023 • 15 In Style | Essentials
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