Community | Buzzworthy Image source: Etsy Super Fans Nothing says fan like merch. Whether you wait in line for hours or spend thousands of dollars, branded gear shows how much you care. From sold-out concerts to the most-watched shows and movies of the year, merch keeps stardom alive. Get inspiration from these buzzworthy promos. by Kristina Valdez 2. Apple x Nike Team Up For New Ted Lasso Apparel To celebrate the final season of the critically acclaimed show, Apple partnered with Nike to create a line of Ted Lasso apparel. Since its debut, Ted Lasso has won four Emmy awards. This show’s fans “believe” it’s one of the greatest. The final episode streamed May 31, but the apparel was slated to hit (virtual) shelves in early June. Before this, Nike was already selling Ted Lasso and AFC Richmond apparel, but this will be the first time fans can buy merchandise directly from Apple. Warner Bros., the show’s producer, also sells exclusive promo like jerseys, a soccer ball, a teacup & saucer set and dartboards. No cardboard cutouts, though, sadly. 1. Beyoncé’s Renaissance World Tour Inspires Fan-made Merch Superstar Beyoncé kicked off her Renaissance World Tour in mid-May, dazzling fans with out-of-this-world performances and fashion moments. Queen Bey left social media buzzing, inspiring fans to recreate her looks. Official merchandise could only be bought during the tour. Some VIP ticket holders received a chrome tote bag, a motorized fan that projects the phrase “fan me off” and a Renaissance tour hat. But Beyonce fans will do anything to get her merch – even make it themselves. Fans who missed the show can rely on the Beyhive for custom fan-made merch. These Renaissanceinspired sweatshirts, T-shirts, keychains, candles, hats and mugs feature song lyrics and tour elements. Image source: Warner Bros. 100 • JULY 2023 • PPAI
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