Send feedback on articles in PPAI Magazine or opinions on industry issues to JamesK@ppai.org. Feedback 07.23 Promo’s On It In his column in the May issue of PPAI Magazine, Kevin Walsh, CAS, PPAI board chair, shared an anecdote about a hotel’s branded umbrellas and how they exemplified not only the value and utility of promotional products, but also PPAI’s role in supporting the industry and keeping it – in a word – covered. Great story, Kevin, and wonderful testimony to the effectiveness of promotional products. It’s fun to see our products in use, especially at non-industry events where promo is being used. I always try to check out the products and listen to the comments people make about them. We know “Promotional Products Work!” Joe Durand Senior Vice President, Sales and Marketing LarLu Winona, Minnesota PPAI 113767, S7 Memphis In PPAI Media’s new “Voices” series, Jenna Quaranta, vice president of sales and business innovation at supplier KNOSS Apparel, shared the central role that prospecting for clients has in the sales process and tips to excel at it. This is a great article, and you captured a lot of great points. Getting to know the prospect – the client – is paramount, as you have suggested. And it begins with asking questions. Brian Scott President Le Tour de Spice Buffalo, New York PPAI 762815, S3 Regionals As PPAI Members Most of the regional associations serving the promotional products industry have signed on with PPAI as business service members. They have done so to create an ongoing alignment between the associations that will establish new benefits for them, PPAI and the industry at large. I was fascinated to read the article in the June issue of the magazine on regional associations joining PPAI as business service members. Way, way back, Larry Wright of Vitronic was the board chair who originally really strived to have the national association and the regionals find a way to work together to advance the industry. Politely and not so politely, the regional boards gave him the finger for, as they said, “Trying to take them over.” For an old, old guy, it’s nice for me to read there may be some people today who understand that cooperation and collaboration benefits everyone. Barry Chase Retired, Former PPAI Board Chair Memphis Pack / Shutterstock.com 8 • JULY 2023 • PPAI
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