Perfect Promo A Taste Of Summer Pampelle, an Australian grapefruit liqueur brand, engaged Port Melbourne-based distributor Arid Zone (PPAI 153817, ID) to help build greater awareness and excitement of its beverage by delivering a tangible at-home experience. Their promotional cocktail tasting kit – mailed to select social media influencers and now sold (in Australia only) on the Pampelle website – includes the signature Pampelle bottle and custom-branded glass, custom straws, premium tonic water and a branded bottle opener, plus a fresh grapefruit for garnish. The kits are packaged in a sturdy and durable box in the brand’s aqua hue with lifestyle imagery printed on the inside of the lid. The initial campaign resulted in a 40% boost in sales, exceeding goals. It also engaged media outlets with 42 unique brand features and 26 influencers posting on social media, reaching 18.5 million consumers. sumroeng chinnapan / Shutterstock.com 90 • JUNE 2023 • PPAI
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