Buzzworthy | Community 4 Fans Can Binge Watch In This Netflix x Lacoste Ready-To-Wear Line Imagine a crocodile in the Netflix-verse. That’s this clothing collection. Eight of Netflix’s most popular TV shows, including Bridgerton, Sex Education, Lupin, Money Heist, Stranger Things and The Witcher will be featured in Lacoste’s new collection. The apparel company’s iconic crocodile mascot transforms into a man-eating Demogorgon monster from Stranger Things on one baby blue sweatshirt and Queen Charlotte from Bridgerton with an extravagant headpiece on another. Released in April, the limited-edition collection also includes socks, hats, sneakers and Lacoste’s iconic polos and sweatsuits. Image Source: Lacoste 5 Reality Star Releases ‘Revenge Merch’ Line After Public Breakup Do not take a “Louisville slugger to both headlights,” a la Carrie Underwood’s hit “Before He Cheats.” Drop a merchandise line instead. That’s what Vanderpump Rules star Ariana Madix did after she found out her partner of nearly a decade, Tom Sandoval, had a monthslong affair with her friend and co-star. A month later, Madix told her fans to visit a new website, officialteamariana.com. Supporters could buy sweatpants, bucket hats, mugs, T-shirts and more. Some pieces include her iconic lines from the show like, “I was born cool.” She even pokes fun at past criticism by selling a “wet blanket,” referencing a past comment from a co-star, declaring, “It’s not me, it’s you” and mocking her ex with a “#1 guy in the group” T-shirt. Madix’s revenge line drew massive support on social media, with one person tweeting, “Let’s make her so successful that Tom Sandoval spontaneously combusts.” Glamour says dropping a merch line is one of the go-to ways to heighten celebrity status and make a cultural impact. It’s making lemons into lemonade, humiliation into monetization. 6 Rock Your World With Liquid Death x Travis Barker Collectible Enema Kit Edgy canned water company Liquid Death partnered with rock star Travis Barker to “refresh” fans. Riffing on the 1999 Blink-182 album called Enema of the State, they created a limited-edition enema kit that sold out immediately – for a tongue-in-cheek $182 apiece. Each water kit came with a custom-branded enema bulb and a 19-ounce can of Liquid Death autographed by Barker himself. The Liquid Death website adamantly states that this kit is an adult art piece and not intended for medical use. Image source: Liquid Death Image Source: www.officialteamariana.com Valdez is an associate editor at PPAI. PPAI • JUNE 2023 • 73
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